Mizuno Logo

Mizuno is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today, Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear, for golf, tennis, baseball, volleyball, football, running, rugby, skiing, cycling, judo and athletics. Mizuno is a leading manufacturer of golf clubs and accessories, being particularly noted for their Grain Flow Forged irons which have been, and continue to be, used by many of the world top professional golfers.

Fila Logo

Fila was created in Biella, Piedmont, by the Fila brothers in 1911. It originally started by making clothing for the people of the Italian Alps, now manufacturing sportswear for men, women, children and athletes. The company's primary product was originally underwear, before moving into sportswear in the 1970s, initially with the endorsement of tennis player Björn Borg.

Kappa Logo

Kappa is a well known Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin. Known as the Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. Created in 1969 by mere accident. After a photo shoot for a bathing suit ad, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand which was later attributed to the active and sports wear. Symbolizes the mutual support between Man and Woman, and their completion.

Lotto Logo

The company was founded in 1973 by the Caberlotto family in Montebelluna. It initially produced tennis footwear, later it moved into the football shoe market as well as garments. Until 1984, Lotto focussed mainly on the Italian market. Today Lotto has a presence in 80 countries. In June 1999 the company was taken over by a group of local business people who were already in the sports segment. The company was renamed Lotto Sport Italia S.p.A. and headed by Andrea Tomat.

Reebok Logo

The original Reebok logo shows the Union Jack, representing the brand's beginnings in Bolton, England in 1895. The logo was modified to represent the Reebok Classic Collection, a collection of products characterized by the brand's past. In the late 80s, Reebok introduced a second icon, known as the vector. This icon was introduced to represent a new era of "performance" product. The design comes from cues on the product - known as the "side stripe - cross check". There have been modifications and iterations of the Reebok Performance Logo over the years. The vector has been Reebok's iconic symbol of Sport Performance.

ADIDAS Logo

The 3-Stripes mark is without doubt the quintessential adidas logo. It was created by the adidas company founder, Adi Dassler, and first used on footwear in 1949. Dassler created a symbol that could be immediately recognized when his footwear was used in athletic competition and associated with adidas. He emphasized the association with the slogan "The Brand with the 3 Stripes". The 3-Stripes were first used on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an adidas logo.

PUMA Logo

The journey of the brand name PUMA is one of History's greatest sports brand stories and is worth a read. Just over 61 years old, the brand has made a remarkable impact on the Sports market from those making and selling Puma branded goods to those wearing them, be it on or off the sports field. The leaping cat with Puma logo 'Form Stripe' has always been an eye catching sight, especially among the youth and for all generations since its conception. Even the name itself speaks of a speedy form of action adequately represented by the brand image, THE LEAPING CAT…. Pewwwma.. ! ! !

NIKE Logo

In the athletic-wear industry, no corporation has capitalized on this notion of image logo more than Nike. The association of the Nike logo with basketball players such Charles Barkley, Michael Jordan, Vince Carter, and other prominent athletes through slick photographs and commercials is the quintessential display of Harvey's theory. If you dress like a winner, then maybe...