Sunday, July 25, 2010
Kappa Logo
Kappa is a well known Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin. Known as the Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. Created in 1969 by mere accident. After a photo shoot for a bathing suit ad, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand which was later attributed to the active and sports wear. Symbolizes the mutual support between Man and Woman, and their completion.
Labels:
kappa,
kappa logo,
sports,
sports logo
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment