Speedo Logo

The Speedo company was founded in 1914 by hosiery manufacturer Alexander MacRae, who migrated from Scotland to Australia in 1910, as McRae Hosiery Manufacturers, then MacRae Knitting Mills in an effort to expand his company into swimwear.
In 1928, the name Speedo was first adopted after the firm developed its Racerback design of swimwear, making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos".