Sunday, July 25, 2010

Reebok Logo

The original Reebok logo shows the Union Jack, representing the brand's beginnings in Bolton, England in 1895. The logo was modified to represent the Reebok Classic Collection, a collection of products characterized by the brand's past. In the late 80s, Reebok introduced a second icon, known as the vector. This icon was introduced to represent a new era of "performance" product. The design comes from cues on the product - known as the "side stripe - cross check". There have been modifications and iterations of the Reebok Performance Logo over the years. The vector has been Reebok's iconic symbol of Sport Performance.

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